Services

Sherri Rose & Associates supports leaders at all levels of the organization with coaching, team development, and training.

Sherri coaches managers who are new to the job, who have hit a behavioral wall, or who must step up to the next performance level. She designs and facilitates meetings that help teams work together successfully. Her training designs align with company needs and her sessions build upon participants' skills and knowledge in an engaging, hands-on way.

Coaching

Sherri Rose & Associates helps leaders grow and meet challenging work situations through self-awareness, ongoing reflection, and action. Sherri works on developing personal insights and practical strategies that create lasting success.

Coaching Principles

Begin with self-awareness and move to self-reflection
Some managers get a lot of feedback; most don’t get enough. In either case, they rarely have an opportunity to stop and reflect on what it means and how to use it to make changes and reach their goals. Sherri helps managers gather the feedback they need and make sense of what they hear.

Set goals and stay focused
As the old saying goes: If you don’t know where you’re going, any road will take you there. Sherri works with individuals and their managers to establish development goals that are focused on results as well as personal growth.

Ask good questions and provide ideas and solutions
Coaching is about asking questions that lead to self-discovery and change. While Sherri helps managers to help themselves, she provides ideas that move managers toward action.

Coaching Process

A typical coaching engagement includes:

  • Interviewing a cross-section of key individuals (360 process)
  • Creating development goals
  • Meetings with the coach, client, and his/her manager to confirm support for the plan
  • Bi-weekly coaching over multiple months, including preparing for upcoming events, reflecting on past actions, and practicing specific skills.
  • Follow-up assessment

Team Development

Sherri Rose & Associates designs meetings that help teams be more productive, including:

  • Building clear and viable strategy
  • Creating values and operating principles
  • Clarifying roles, responsibilities, and processes
  • Building trust
  • Resolving conflict

Training

Training Strategy

Before designing a customized training program, Sherri works with companies to create a development strategy. The strategy is based on a careful assessment of the company’s current environment, capabilities, and future needs. Focused training gets results.

Design and Delivery

Sherri works with companies to match training designs to company needs. She specializes in responding quickly to these needs with training designs developed for the organization or customized from existing programs. Her design and delivery are guided by these principles:

  • Focus on practice using participants' on-the-job situations
  • Provide useful and useable tips, tools, and concepts
  • Respect what participants know and build upon it
  • Create an environment of trust where participants can ask questions and help each other learn
  • Never be boring and keep things moving with humor

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Train-the-Trainer

Developing internal trainers and coaches is a highly effective way to stretch your training dollars. Sherri helps organizations build this expertise through train-the-trainer programs.

Listen to Sherri talk about her work with Women’s Impact Alliance (Formerly The Coaching Fellowship).

  • Cassandra Morton
    "Working with Sherri has exceeded my expectations by leaps and bounds. She encourages me to shift the way I think about leading a large organization, and she often challenges me to use an alternate approach that turns obstacles into opportunities. Sherri is very easy to connect with and is clearly dedicated to assisting me with defining and achieving my goals as a new Executive Leader."
    Cassandra Morton
    Vice President of Customer Success & Account Management, Bugcrowd
  • Peter Rizk
    “Sherri gave me feedback that was right on target as I was transitioning from individual contributor to leading a team. Sherri is genuinely interested in doing what is best for her clients. Her coaching was extremely valuable and, in some cases, transformational!”
    Peter Rizk
    Director of Technical Marketing, NVIDIA
  • Erik Möllerstedt
    "Sherri’s team building sessions and decision-making workshops at my previous company helped me form a strong team under the most challenging conditions. Sherri has a unique talent for capturing the essence of a group's dynamics and coming up with solutions to resolve issues."
    Erik Möllerstedt
    Software Engineer, Aurora
  • Andrew Hamel
    "What I have learned with Sherri is not a short-term fix for a current set of issues. My learning has been deep and will last a lifetime. I really looked forward to meeting with Sherri. It was fun, interesting, and expansive."
    Andrew Hamel
    Former Vice President, Customer Experience,Technology & Machine Learning, Amazon
  • Amy Koo
    "Sherri led a very impactful workshop. Our work with strengths and values helped us to solidify our “elevator pitches.” I immediately used mine in a candidate forum and then throughout my successful re-election campaign"
    Amy Koo
    Member Board of Trustees, Sequoia Union High School District
  • Shelly Masur
    "I've done a lot of leadership training, but working with Sherri helped me identify strengths and values that I can use as a person and as a candidate. She worked with me to translate those into statements that will help me bring my true self to the campaign trail and create a more holistic and compelling approach. Her kindness and insight were invaluable, and I highly recommend her for any candidate for public office."
    Shelly Masur
    Former Redwood City Council Member
  • Julia Mates
    "Sherri’s style is very natural. With her guidance, she enabled me to focus on what is authentically important to me as a candidate and leader and state that clearly in my message. Sherri’s enthusiasm and support during the training was immensely helpful to the process. Having Sherri’s help during the campaign was a game changer!"
    Julia Mates
    Mayor. Belmont City Council