My Clients Say...

  • Lifelong Lessons

    What I have learned with Sherri is not a short-term fix for a current set of issues. My learning has been deep and will last a lifetime. I really looked forward to meeting with Sherri – it was fun, interesting, and expansive.
    - Andrew Hamel, Vice President, Amazon

  • Transformational

    Sherri gave me feedback that was right on target as I was transitioning from individual contributor to leading a team.  Sherri is genuinely interested in doing what is best for her clients.  Her coaching was extremely valuable and in some cases transformational!
    - Peter Rizk, Senior Director, Technical Marketing & Solutions Architecture, Infoblox

  • Consistently Rated 'Outstanding'

    As good as she is at design, she is even better at presenting. Employees consistently rate her courses as outstanding.  I would not put together a training portfolio without one or two offerings from Sherri.
    - Terry Dyckman, Former Vice President Human Resources, Blue Coat Systems

  • Expert in Her Field

    Sherri is an expert in the field. Her deep content knowledge, direct communication, and strong ability to synthesize contribute to her success as a trainer and a coach.
    - Chantal Laurie-Below, Executive Coach, Teach For America

  • Unique Talent

    Sherri’s team building sessions and decision-making workshops at my previous company helped me form a strong team under the most challenging conditions. Sherri has a unique talent for capturing the essence of a group's dynamics and coming up with solutions to resolve issues.
    - Erik Möllerstedt, Technical Program Manager, Waymo

  • Relevant, Credible and Highly Engaging

    Sherri is an exceptional curriculum designer because she takes the time to understand the specific requirements of the project and then applies her real world experiences to ensure that the course is relevant, credible and highly engaging.
    - Terry Dyckman, Former Vice President Human Resources, Blue Coat Systems

  • Extremely Valuable Coach

    In addition to being a bright spot in my day, Sherri has been extremely valuable to me as a management coach.  She is exceptionally good at finding simple, straightforward actions I can take to make quick improvements in several areas.
    - Russ Reynolds, Senior Director, Firmware, Micron Technology

  • A Trusted Partner

    I am fortunate to have had the benefit of Sherri as a coach. She is a trusted partner who will not shy away from delivering a difficult message that will result in positive change. And she frames issues in a manner that is both personal and useful. Work with her, if you can.
    - Bennett Yang, Senior Staffing Manager,



Sherri Rose & Associates provides customized coaching to support managers who are new to the job, who have hit a “behavioral wall,” or who must step up to the next performance level.

Coaching Principles
Begin with self-awareness and move to self-reflection

Some managers get a lot of feedback; most don’t get enough.  In either case, they rarely have an opportunity to stop and reflect on what it means and how to use it to make important changes and reach their goals.

Sherri helps managers gather the feedback they need and make sense of what they hear.

Set goals and stay focused
As the old saying goes:  If you don’t know where you’re going, any road will take you there.

Sherri works with individuals and their managers to establish development goals that are focused on results as well as personal growth.

Ask good questions and provide ideas and solutions
Coaching is about asking questions that lead to self-discovery and change. While Sherri helps managers to help themselves, she is also comfortable providing ideas that move managers toward action.

Coaching Process
A typical coaching engagement includes:

  • Interviewing a cross-section of key individuals (360 process)
  • Creating development goals
  • Meetings with the coach, client, and his/her manager to confirm
    support for the plan
  • Bi-weekly coaching over multiple months, including preparing for upcoming events, reflecting on past actions, and practicing specific skills.
  • Follow-up assessment


Sherri Rose & Associates designs on-site and off-site meetings that help teams be more productive.

These include:

  • Building clear and viable strategy
  • Creating values and operating principles
  • Clarifying roles, responsibilities, and processes
  • Building trust
  • Resolving conflict



Sherri Rose & Associates provides a full range of training services.

Training Strategy
Focused training gets results.  Before designing a customized training program, Sherri works with companies to create a development strategy.  The strategy is based on a careful assessment of the company’s current environment, capabilities, and future needs. 

Design and Delivery
Sherri works closely with companies to match training designs to company needs.  She specializes in responding quickly to these needs with training designs developed specifically for the organization or customized from existing programs.

Her design and delivery are guided by the following principles:

  • Focus on practice using participants' on-the-job situations
  • Provide useful and useable tips, tools, and concepts
  • Respect what participants know and build upon it
  • Create an environment of trust where participants can comfortably ask questions and help each other learn
  • Never be boring and keep things moving with humor

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Developing internal trainers and coaches is a highly effective way to stretch your training dollars.  Sherri helps organizations build this expertise through train-the-trainer programs.